[Arm-netbook] microdesktop and eoma68-a20 upcoming crowd-funding campaign starts 5th nov 2014

[Simon Kenyon]

On 11/02/14 20:01, Luke Kenneth Casson Leighton wrote:
> i've reworded the main web site after (thank you phil!) seeing simon
> sinek's ted talk, to answer the question "why" as the top priority.
> it's the same "why" that captivated everyone's attention (900,000
> supporters and a reach of 380 *million* people) on phonebloks.com.
>
> q: why does this project exist at all?
> a: to reduce the e-waste and environmental impact of mass-volume
> consumer electronics.
>
> [in fact the clue is in the word "consumer" that there is something
> desperately wrong with the current approach].
>
> your help in getting the message across much appreciated.
> crowd-funding campaigns work by having people put out the word, but it
> would appear, from simon sinek's talk, that you have to get the word
> across about WHY you are doing something as the first absolute top
> priority, then HOW and only then finally WHAT.
>
> any company or campaign that starts purely with WHAT, is extremely
> unlikely to succeed.  the motivation is unknown, so how can any
> salesman sell something if they don't know *why* they're selling it?
>
> so please, help get the word out when the campaign starts: the project
> exists to reduce the environmental impact of computers.  it's as
> simple as that.
>
> l.
>
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so maybe you should put a link to the website somewhere in your email

-- 
simon

Simon Kenyon
Managing Director. The Koala Computer Company Limited
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