[Arm-netbook] microdesktop and eoma68-a20 upcoming crowd-funding campaign starts 5th nov 2014

[Luke Kenneth Casson Leighton]

i've reworded the main web site after (thank you phil!) seeing simon
sinek's ted talk, to answer the question "why" as the top priority.
it's the same "why" that captivated everyone's attention (900,000
supporters and a reach of 380 *million* people) on phonebloks.com.

q: why does this project exist at all?
a: to reduce the e-waste and environmental impact of mass-volume
consumer electronics.

[in fact the clue is in the word "consumer" that there is something
desperately wrong with the current approach].

your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it
would appear, from simon sinek's talk, that you have to get the word
across about WHY you are doing something as the first absolute top
priority, then HOW and only then finally WHAT.

any company or campaign that starts purely with WHAT, is extremely
unlikely to succeed.  the motivation is unknown, so how can any
salesman sell something if they don't know *why* they're selling it?

so please, help get the word out when the campaign starts: the project
exists to reduce the environmental impact of computers.  it's as
simple as that.

l.