Let's also note he aimed for a higher priced specialty market.  His prices were so high he could do it in small run and didn't need to attract the same volume.  If people are willing to pay $500-$2000 the whole manufacturing equation changes.  This way you can do small runs and pay a lot of NRE and still be viable. 

I wouldn't have thought you could find even the hundreds needed at those kinds of prices.  I guess I was wrong.  I'm sure as you mention his following and reputation were a big part of this. 

So kudos to him, I don't think a lot of us could have had the same success in getting people to buy at those prices. 

Sent from my android device.

-----Original Message-----
From: Alexander Stephen Thomas Ross <maillist_arm-netbook@aross.me>
To: Linux on small ARM machines <arm-netbook@lists.phcomp.co.uk>
Sent: Fri, 23 May 2014 7:49 AM
Subject: Re: [Arm-netbook] Improv And Operation:Marketing for EMOA-*

-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

On 21/05/14 09:21, joem wrote:
>
>> Please, Luke, respect
>
> <jaw drops>
>
> http://liliputing.com/2014/05/novena-open-laptop-raises-700-thousand-crowdfunding.html
>
> Its even got a deluxe rod end bearing to prop its door open :(
>
> The stereo speakers are mounted side by side (at last)  :( :(
>
> </jaw drops>

Marketing marketing marketing marketing and promotion

bunny has:
*a good flowing on his blog. hes famous for xbox reverse engineering
*updates are posted in (one) place thats easy to see and read, theres a
comfortable writing style and flowing text.
*there is no "politics" like there is with eoma-* and software
freedom. techys hate anything with/about politics, My conclusion is
techys hate it because they do
not like emotional difficult/painful things and avoid them. if it makes
them making difficult decisions or puts what they do as negative or be a
source of conflict.
*bunny has only mentioned acceptable amounts of software freedom related
stuff and
when he has, it's been techy acceptable format. In the context of being
able to change every thing, non-free bits would be limiting and so
frustrating.
*the product is for enthusiasts by enthusiasts, hmm - peer group.
* note it's also a board, not some fancy upgradable thing that has a
chance of only doing one or 2 products and dyeing, = risk in there minds
and unnecessary compromises or something. the normal way is tried and
tested. I feel more confitable with the average norm.

*techeys see eoma-68 as limiting. what no ffpga! what 1ess usb!, not
many gpi's! they don't get it and nor do they like the thought of "things
getting in the way". things like
cubieboards, olimex boards fit there mind set. they don't get the big
picture. they don't get that most of the features they want can be had.
I expect theres more they don't get.

It's a big sign that there is a problem with what info there is easily
available about eoma-*. I've also mad mistakes in my few discussions.
sorry. I know your all busy busy busy. you need others who get it to
help. which this newbie trying to do but my progress is very slow. I
could do with help from others on the side line too :)

Disclaimer: Please note this post is my opinion,  a fat amount of what I
have written is my conclusions based on chats I've had with a few
techys! just covering my self.

> It should be possible to print 3 cases per day small
> production runs and evolve the case design to something
> respectable in weeks.
sounds great!


finally one more email out of my drafts :)
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