[Arm-netbook] Question about money raised by crowdfunding campaign / achieving the goal

[Manuel A. Fernandez Montecelo]

Hi,

There has been a bump in the last few hours and the campaing went up to
over 70k, yay \o/


Reading the article on liliputing [1], I saw this, which surprised me:

  "The campaign has raised over $60,000 so far, which is less than half
  way to the goal of $150,000. But Leighton tells me that if he raises
  around $100,000 he expects to be able to begin production of the items
  people are ordering: the higher dollar amount was chosen under the
  assumption that more people would be making pledges for higher-priced
  items."


But my understanding of how crowdsupply works is that they only get the
money from the pledges if the campaign goal is achieved.

As an example, and again "AFAIUI", if the campaign had been set up so
that there was a "base goal" of 70k$ and one or several "stretch goals"
up to 150k, the money would have been collected at this very moment
(when it just reached 70k); but as things stand with how the campaign
was set up, it's an all-or-nothing at 150k.


So, in the case that the goal is not achieved, what's the plan to begin
production if the money cannot be collected?


Cheers.


[1] http://liliputing.com/2016/08/new-options-added-emoa68-pc-card-crowdfunding-campaign.html


-- 
Manuel A. Fernandez Montecelo <manuel.montezelo at gmail.com>