Just a somewhat random suggestion:
Perhaps "EOMA" should be spelled in lowercase, "eoma", next to the logo. That would encourage people to speak it like a word, rather than saying each letter in sequence ("ee-oh-em-aye"). I find that non-technical people tend to default to the latter when they see anything in all caps (it's rare to hear non-technical people say "ping" for PNG, "gooey" for GUI, "g'nu" for GNU, etc). This is only a minor problem in most cases, but if people try to think of "EOMA" as an initialism, they could find it harder to remember.
Showing people that you're supposed to say it like a word also kind of makes it look less intimidating.