Or am I seeing an insufficient number of daggers in the shadows...? I mean, I figure Google and the NSA already know me better than I do, and I don't really care, because I've nothing to hide and I don't feel like being afraid all the time. Oh -- and I think that "having nothing to hide" is a very good security policy.

I would agree on this point. So, security itself is not issue for most of ppl.

But there must be business case where it is.