i've reworded the main web site after (thank you phil!) seeing simon sinek's ted talk, to answer the question "why" as the top priority. it's the same "why" that captivated everyone's attention (900,000 supporters and a reach of 380 *million* people) on phonebloks.com.
q: why does this project exist at all? a: to reduce the e-waste and environmental impact of mass-volume consumer electronics.
[in fact the clue is in the word "consumer" that there is something desperately wrong with the current approach].
your help in getting the message across much appreciated. crowd-funding campaigns work by having people put out the word, but it would appear, from simon sinek's talk, that you have to get the word across about WHY you are doing something as the first absolute top priority, then HOW and only then finally WHAT.
any company or campaign that starts purely with WHAT, is extremely unlikely to succeed. the motivation is unknown, so how can any salesman sell something if they don't know *why* they're selling it?
so please, help get the word out when the campaign starts: the project exists to reduce the environmental impact of computers. it's as simple as that.
l.