While I am hoping their pilot program is successful (because modular and upgradeable laptops is a great idea), this whole implementation appears to be proprietary from top to bottom and without any concern for libre usage.

I suppose the other positive aspect to this (assuming the product takes off for them) is that there will a larger consumer base out there that is familiar with this sort of modular device paradigm. Perhaps at that point, the concept of the EOMA68 standard won't be such a stretch of the imagination for some people.

Anyhow, it was an interesting read.